Galway Bay is a large bay on the west of Ireland, and it is home to a traditional fishing boat dubbed the "Galway hooker." Hooker is a term that refers to a few different types of boats. The largest of which is called the Bád Mór (Bad Mor), at 35 to 44 feet. These boats historically would carry bog turf to be used as fuel to heat homes in the nearby communities. Today the boats can still be found racing across the bay, particularly at the annual festival of Cruinniú na mBád.
Bad Mor is Murphy and McNeil's take on a traditional bay rum.